GEO pricing: what generative engine optimization actually costs
Ask five GEO vendors what it costs and four will answer "book a call." This guide does the opposite: it explains what drives GEO pricing, the models vendors use, the questions that separate a real program from a relabeled SEO retainer — and it publishes our own rates in full, because a price you can read is a price you can hold us to.
The short answer
Serious GEO programs are monthly retainers priced against a defined set of buyer prompts. Alignment AI's published rates: 100 prompts at $4,999/month (at least 50 recommendations in AI answers guaranteed) and 200 prompts at $6,999/month (at least 100 guaranteed), on a 6-month term. A standalone SEO program runs $3,999/month. Signing within one week of a quote may qualify for a 10% early-signing discount. Most other vendors quote privately, which is exactly why the comparison questions in this guide matter.
Published rates (ours)
| Plan | Price | What is guaranteed |
|---|---|---|
| GEO — 100 prompts | $4,999 / month, 6-month term | At least 50 recommendations inside AI answers across the agreed prompt set |
| GEO — 200 prompts | $6,999 / month, 6-month term | At least 100 recommendations inside AI answers across the agreed prompt set |
| SEO program | $3,999 / month | Keyword strategy and target table, technical and on-page optimization, content and authority building, biweekly reporting |
| ChatGPT Ads | Priced per proposal | Planned and reported together with the organic GEO program — see the ChatGPT Ads guide |
| Reddit marketing | $6,000 / $15,000 per month | Published KPI guarantees — full detail on the Reddit page |
A 100-prompt term totals $29,994 and a 200-prompt term $41,994 before any early-signing discount. Nothing is billed before the client approves a human-reviewed quote.
The five things that drive GEO pricing
- Prompt-set size. Every tracked prompt is researched, mapped to sources, optimized for and re-measured each cycle. It is the natural unit of GEO work, which is why credible programs price against it.
- Engines, markets and languages. Tracking and optimizing across ChatGPT, Perplexity, Gemini, Claude and AI Overviews in one market costs less than doing it in three markets and two languages.
- Content production. Definitional pages, comparison content and FAQ assets that engines can cite. Written and reviewed by specialists, this is real editorial cost, not a spinner subscription.
- Off-site source building. Directory and entity profiles, community presence, digital PR. The corroboration layer is labor — and it is where cheap programs quietly do nothing.
- Measurement depth. Prompt-level reporting across engines, with citations and competitor share, costs more than a monthly PDF with one aggregate score. It is also the only version you can audit.
The pricing models you will meet
Per-prompt retainers (ours) tie price, scope and guarantee to the same written prompt list. Blended SEO retainers fold GEO into a general monthly fee — convenient, but the GEO portion is rarely itemized, so you cannot tell what you bought. Hourly and project pricing suits a one-off audit, not a compounding program. Performance pricing sounds aligned but invites gaming: whoever defines "a mention" defines your invoice. Whichever model you are offered, the questions below are the test.
Six questions to ask any GEO vendor
- Is the prompt set written into the contract, and can I change it?
- What exactly is guaranteed — in what unit, measured how, over what period?
- Will I see prompt-level data: mentions, positions, cited URLs, competitors?
- What off-site work is included, and where will my brand appear?
- What is the term, and what happens if the guarantee is missed?
- Who owns the content and profiles you create if we stop?
A vendor who answers all six in writing is comparable. A vendor who answers none is asking you to buy a feeling.
Red flags
- "Guaranteed #1 in ChatGPT." Answers are generated per user and per moment; position guarantees for a single answer are not a thing an honest vendor can sell.
- No prompt-level reporting — only a proprietary score that always goes up.
- Review generation, fake community accounts, or "AI content volume" as the strategy. These are the tactics that get brands banned and discounted; see what actually earns a recommendation.
- A price that exists only verbally. If it is not published or at least written, it will move.
Frequently asked questions
Why is GEO priced per prompt?
Because the prompt set is the unit of work and of measurement. Each tracked buyer prompt has to be researched, optimized for and re-measured across engines every cycle, so a per-prompt price makes the scope, the guarantee and the reporting all refer to the same written list.
Is a six-month term normal for GEO?
Yes, for work whose results compound. Citations and mentions build over months as models and retrieval indexes refresh, so serious programs run in multi-month terms. What matters is what the term buys you in writing: a fixed prompt set, a measurement cadence and a minimum recommendation guarantee.
How should budget split between GEO and SEO?
The two share foundations — technical health, entity facts and citable content feed both — so one combined program is usually cheaper and more coherent than two vendors working the same pages. Brands typically put the growth share into GEO, where buyers are moving, and keep SEO funded as the foundation it now supports.
What does the guarantee actually guarantee?
A minimum number of recommendations inside AI answers across your agreed prompt set over the term — at least 50 on the 100-prompt plan and at least 100 on the 200-prompt plan — measured on a fixed cadence and reported at prompt level. It does not guarantee a specific position in a specific answer on a specific day; no honest vendor can.
What is GEO?
How AI answers are assembled, what earns a recommendation, and how GEO is measured.
How to advertise in ChatGPT
The paid side of AI answers: who sees ads, how targeting works, and what a first campaign needs.
The GEO + SEO service
These published plans, run as one program with guaranteed recommendation KPIs.
Get the published price for your prompt set.
Two-minute scoping chat — the quote that follows is human-reviewed and matches the rates on this page.
Alignment AI